The SPARK project aims to develop and validate innovative technological solutions designed to promote the film *Cabiria* (1914) through heritage digitization systems, AI, VR, and 3D scanning. This will be achieved through processes focused on the enhancement, communication, and education regarding the tangible and intangible heritage associated with the film, with a view toward social inclusion, environmental sustainability, and the promotion of well-being among diverse groups of users. EHT, thanks to its ability to design and coordinate the implementation of advanced technological solutions and its established experience in the fields of innovation, digitization, and particularly data analysis, will be responsible for the design, development, and management of the platform and digital services envisaged by the SPARK project, ensuring an optimal environment for collaboration and knowledge sharing for all stakeholders. Furthermore, EHT will actively contribute to the selection, digitization, and enhancement of objects of interest, utilizing cutting-edge technologies. Furthermore, EHT’s expertise and experience in developing solutions that utilize AR/VR and Artificial Intelligence techniques across various fields, including the cultural heritage sector, will enable the successful execution of activities aimed at promoting and making accessible the tangible and intangible heritage associated with the film Cabiria.